Shopify Services

How We Bring Your Shopify Vision to Life

Shopify Store Launches

We help you kick off your Shopify presence with confidence.

What We Do:

• Brand-aligned theme design that reflects your identity and positioning
• Full setup of Shopify infrastructure: store configuration, payment gateways, shipping & logistics rules, tax settings
• Custom integrations (apps, APIs) to support your unique operations or marketing stack
• Rigorous testing and launch readiness — device responsiveness, checkout flow, speed, security

Store Management & Operations

Once live, your store becomes your business center. We keep everything running efficiently so you can focus on growth.

What We Do:

• Inventory, fulfillment, and order flow audits / optimizations
• App/plugin support and updates, plus integrating new tools as needed
• Customer-facing support modules: chat/live help, returns, subscription tools, etc.
• Analytics setup, dashboards, and reporting—monitor performance, understand behavior, and plan adjustments

Ongoing Maintenance & Optimization

Ecommerce is always moving. To stay competitive, your Shopify store needs continuous care.

What We Do:

• Performance optimization: page load speed, mobile usability, caching, site structure
  Security oversight: updates, backups, vulnerability monitoring
• SEO & content updates: technical SEO, AI optimizations and GEO, new content pages, optimizing product listings
• A/B testing, UX refinements, and conversion rate optimization to incrementally improve the shopping experience
• App & integration management: third-party app updates, troubleshooting, maintaining smooth functionality
• Platform & theme updates: Shopify upgrades, theme improvements, compatibility support
• New feature implementation: launching new tools, custom functionality, subscriptions, and more
• Launch & promo support: product drops, landing pages, banners, discount logic
• CRO enhancements: implementing UX improvements, layout changes, trust signals, optimized flows

Why Front Row Group?

• Deep Shopify expertise - 20+ years of web management experience.  We’ve launched and managed stores across diverse verticals, giving us the technical and strategic fluency to solve real problems.
• Holistic approach - In-house design, operations, experience, marketing, and analytics all integrated so nothing works in isolation.
• Scalability & reliability - Infrastructure, code, and workflows built for growth; you get stability from day one and flexibility for what comes next.
• Proactive partnership - We identify opportunities, monitor performance, and suggest improvements so your Shopify store stays ahead of the curve and aligned with industry trends.

What’s Included in Our Shopify Services

• Full store setup & launch (theme, layout, payments, shipping, tax)
• Custom theme design or theme customization based on brand guidelines
• Integrations with apps, external systems, marketing stack
• Migration to Shopify from other platforms (data transfer, redirects, SEO preservation)
• Ongoing monitoring, support, and updates
• Performance, UX+UI optimizations continuously
• Security & maintenance (backups, version control, bug fixes, patching)

How Shopify Excellence Impacts Your Business

• Faster launches + fewer bugs = earlier to revenue (and fewer customer headaches)
• Smooth operations = better margins, fewer errors in orders, less churn
• Better UX + speed + SEO = higher conversion rates and more repeat business
• Scalable, maintainable store = less technical debt, more agility in responding to market or brand changes