Real life, made sweeter: refreshing brand, packaging, and content with Raw Sugar
The shower is the one place millennial women let their sweetest, messiest, most honest thoughts flow — uninterrupted.
To relaunch Raw Sugar in it’s new branding and packaging, we showcased the product living with you in these unfiltered moments. Quietly present as you process, reset, and sweeten real life.
Approach
Real life doesn’t need to be perfected. It just needs to be made a little sweeter. From the Mindful Mama grounding herself before the day begins, to the Main Character Millennial juggling ambition and anxiety, to the Chief Mom Officer holding everything (and everyone) together. Raw Sugar is there for the everyday shower rituals that turn into moments of clarity, humor, and softness.
Our approach created emotional resonance with Raw Sugar's core audience, while expanding its reach to new faces. Through a brand refresh that includes new messaging, packaging, and content creation like hi-fi and lo-fi production, Front Row helped Raw Sugar launch new campaigns with world building and storytelling at the center of the refresh.
