Our Insights
Amazon Brings Back ASIN-Level Demographics: But How Valuable Are They Really?
Amazon’s Brand Analytics has recently reintroduced demographic insights at the ASIN level in the U.S., providing brands with data on age, income, education, gender, and marital status of their product’s buyers.
Amazon’s New B2B-Only Sponsored Products
Amazon recently launched B2B-only Sponsored Products campaigns, enabling brands to target business customers exclusively on Amazon Business.
Well Up: Amazon Pharmacy Updates, Tylenol’s First Supplement & Hair Retreats
Amazon Upgrades Category Insight Dashboard
Amazon has quietly supercharged its Category Insight dashboard on Seller Central, turning it into a sharper strategic tool for brands.
Amazon SEO Best Practices for Beauty, Health & Wellness Brands
Connected Commerce POV: The Collapse of the Traditional Marketing Funnel
Amazon Enhances ASIN-level Insights in Business Reports
Amazon upgraded Seller Central’s Business Reports, introducing visual representations of child ASIN performance. This addresses a longstanding transparency gap for brands managing product variations.
Amazon Now Lets Brands Take Over Customer Service
Amazon is rolling out a new feature that gives brands on Seller Central the option to provide direct customer support, via chat and/or phone, right on Amazon.
