Our Insights
Connected Commerce in Action: Results Over Guarantees Through Holistic Growth
New Subscribe & Save Metrics Reveal What Drives Long-Term Value
Subscribe & Save (S&S) has long been Amazon’s built-in tool for driving repeat purchases. A new version of the S&S dashboard has surfaced, significantly expanding the scope of data available.
Amazon Shortens Return Window for Select Categories
Starting June 23, Amazon has shortened the return window from 30 to 14 days for several product categories across Germany and Italy, including Tools & Home Improvement, Personal Care Appliances, and Automotive.
Amazon is Testing Sponsored Ads in Rufus
Amazon has started testing Sponsored Ads inside its AI shopping assistant, Rufus, and brands may already be a part of it, whether they realize it or not.
How Beauty Brands Can Win Prime Day: Insights from CEW x Front Row
How to Build a Beauty Brand with Staying Power: Key Takeaways from Chris Skinner at the Business of Beauty Global Forum
Amazon Brings Back ASIN-Level Demographics: But How Valuable Are They Really?
Amazon’s Brand Analytics has recently reintroduced demographic insights at the ASIN level in the U.S., providing brands with data on age, income, education, gender, and marital status of their product’s buyers.
Amazon’s New B2B-Only Sponsored Products
Amazon recently launched B2B-only Sponsored Products campaigns, enabling brands to target business customers exclusively on Amazon Business.
