Our Insights
Amazon’s New Custom Analytics: Real Visibility into What’s Working
Amazon quietly launched an update to Seller Central: Custom Analytics. Instead of toggling between multiple dashboards or exporting endless spreadsheets, this new feature offers a centralized way to build exactly the views you need, on demand.
Amazon Now Lets Sellers Get Vine Reviews Before Launch
Amazon has introduced a new capability allowing eligible FBA sellers to enroll products in Vine before the item is even available for sale. This means brands can launch on Day 1 with up to 30 authentic customer reviews already live on the detail page.
REPORT: The 2025 Prime Day Playbook for Beauty & Wellness Brands on Amazon
Download Front Row’s latest report to uncover the data-backed strategies powering Prime Day success across skincare, supplements, haircare, and more.
Package Design Best Practices for Beauty & Wellness Brands
Great packaging begins with strategy, not just style. Every design decision should be rooted in your brand’s mission, positioning, and consumer promise.
Amazon Prime Day 2025: Four Days, AI Ambitions & the New Reality of Shopper Behavior
This year, Prime Day will span four full days (July 8–11), marking a significant departure from the event’s traditional 48-hour blitz. Amazon is doubling down, not only on time but on technology, embedding AI deeper into the shopping experience than ever before.
Why Your Prime Day Deal Might Be Invisible (And How to Prevent It)
The impact of Prime Day deal badges is significant. Sometimes, a deal is approved and budgets are set, but then the badge doesn’t show. But why?
How to Spot Declining Categories & Seize Growth Opportunities
When large brands operate at scale, the biggest threats often aren’t the obvious ones. At Front Row, we observed this pattern with one of our clients, a leader in the FMCG category. While they had performance data, there was one missing piece: market context.
Amazon Adds The Netherlands to Pan-European FBA
As of June 25, the Netherlands became the fifth mandatory market in Amazon’s Pan-European FBA program, joining Germany, France, Italy, and Spain. Sellers who want to stay enrolled will need to ensure their listings are active for the Netherlands.
