Bio
Cihan Uzunoglu is the Insights Manager at Front Row, where he supports the team by developing research driven analysis, publishing thought leadership, and strengthening the agency’s internal knowledge base. His work centers on turning market and consumer data into clear stories that guide strategic decision making.
His career spans journalism, content creation and analytics, including roles with ECDB, Statista and several international companies. He has produced editorial content, managed newsletters, edited multimedia projects and contributed to a wide range of research initiatives.
Prior to moving into insights, he gained experience in translation, social media and editorial production across organisations in Turkey and Germany. He holds a BA in Communication Studies and an MA in European Studies and has an interest in music, cinema and basketball.
View all posts by Cihan Uzunoglu
Amazon Marketing Cloud: Best Way to Understand Audiences and Make Smarter Investments
What if there was a way to see which parts of your advertising truly drive sales, where your budget is being wasted and how customers actually move toward a purchase? Well, we’ve got good news.
ChatGPT Introduces Instant Checkout
ChatGPT’s entry into e-commerce isn’t entirely new. But with the recent launch of Instant Checkout, OpenAI is expanding its role in e-commerce, letting users make direct purchases without leaving the platform.
Front Row Honored with the Bosch Global Supplier Award 2025
We’re proud to share that we have been recognized with the Bosch Global Supplier Award 2025.
Small Badge, Big Impact: Maximize Black Friday Sales with Amazon Deal Badges
In a sea of competing Black Friday Cyber Monday (BFCM) offers, even standout Amazon brands can get lost. But a simple Deal Badge can go a long way.
Shoppable Collections: Curated Experiences for Better Brand Visibility
Amazon’s latest beta feature, Shoppable Collections, offers brands a fresh way to engage with customers through curated product collections. Brands can present their products in thematic groupings that encourage exploration and inspire purchases.
Prime Big Deal Days 2025: First Step to Q4 Success
Prime Big Deal Days 2025 are just around the corner, running from October 7 to 8. As the first big event of Q4, Prime Big Deal Days sets the stage for the final quarter of the year. How can brands navigate the complexities to get the best out of this event?
How Overpaid Amazon Referral Fees Can Quietly Drain Profitability
Referral fees may feel like a given for most brands selling on Amazon. But do you know if you’re actually paying the right percentage? Hidden discrepancies can quietly erode profitability without anyone noticing. That’s exactly what we uncovered for one of our clients recently.
Prime Exclusive Deals Now Available All Year
Amazon expanded its Prime Exclusive Deals offering, allowing brands to create these promotions not only during major events like Prime Day but at any time throughout the year. This move opens new opportunities for brands to engage with Prime members.
Amazon Vendor Negotiations: Secure Terms That Protect Your Profitability
It’s almost that time of the year. Amazon vendor negotiations (AVNs) are coming up, and flexibility in negotiations is expected to diminish. What are the key areas where vendors will likely face the most pressure and what can be done to be best prepared?
Amazon Tightens Prime Delivery Standards in EU
Amazon is rolling out new rules for Prime eligibility and badging across its EU marketplaces, effective September 15, 2025. While logistics remain Amazon’s responsibility for FBA sellers, the changes still determine which offers keep their Prime visibility and which quietly lose it.
Changing Product Brand Names on Amazon Simplified
Changing the backend attribute “brand name” for products already listed on Amazon can be difficult. But we've got a solution for you.
Amazon Simplifies Seller Reviews with Star-Only Ratings
Many positive seller experiences go unrecorded as customers rarely took the time to write feedback. Starting August 4, Amazon is changing that. Customers will be able to leave seller feedback with just a star rating, while written comments remain optional.
Product Videos May Be the Missing Step in Increasing Your Sales
Amazon's new feature estimates how much sales can increase when brands use videos to enhance product listings. But not all categories benefit equally from video content, and the differences reveal a lot about what information customers need before making a purchase.
Amazon’s New Fee Explainer Tool: More Transparency, Fewer Margin Surprises
Amazon has rolled out a new Fee Explainer tool designed to bring clarity to the often-confusing charges sellers see on their accounts. Accessible via the Payments dashboard, the tool breaks down core fees such as referral, subscription, removal, returns, and more.
Amazon Consolidates Key Chargeback Categories Under New “In Full Delivery” Policy
Amazon has rolled out a new chargeback structure, which consolidates multiple purchase order (PO) compliance requirements into a single chargeback category. This makes it easier for Amazon to issue penalties and harder for vendors to isolate root causes if they are not prepared.
Prime Day 2025: A New Reality for Brands
This year’s Prime Day is now behind us, and for some brands, the results were strong. Working with brands of all sizes and maturity levels, we took a step back and looked beyond what happens when everything lines up.
EU Shuts Down ODR Platform: What Do Amazon Sellers Need to Do Now?
The EU has officially shut down its Online Dispute Resolution (ODR) platform, and with it, a long-standing compliance requirement for consumer-facing online businesses. Leaving the now-defunct link live on your storefront is no longer just outdated, it could be legally risky.
Amazon’s New Custom Analytics: Real Visibility into What’s Working
Amazon quietly launched an update to Seller Central: Custom Analytics. Instead of toggling between multiple dashboards or exporting endless spreadsheets, this new feature offers a centralized way to build exactly the views you need, on demand.
Amazon Now Lets Sellers Get Vine Reviews Before Launch
Amazon has introduced a new capability allowing eligible FBA sellers to enroll products in Vine before the item is even available for sale. This means brands can launch on Day 1 with up to 30 authentic customer reviews already live on the detail page.
Amazon Prime Day 2025: Four Days, AI Ambitions & the New Reality of Shopper Behavior
This year, Prime Day will span four full days (July 8–11), marking a significant departure from the event’s traditional 48-hour blitz. Amazon is doubling down, not only on time but on technology, embedding AI deeper into the shopping experience than ever before.
Why Your Prime Day Deal Might Be Invisible (And How to Prevent It)
The impact of Prime Day deal badges is significant. Sometimes, a deal is approved and budgets are set, but then the badge doesn’t show. But why?
How to Spot Declining Categories & Seize Growth Opportunities
When large brands operate at scale, the biggest threats often aren’t the obvious ones. At Front Row, we observed this pattern with one of our clients, a leader in the FMCG category. While they had performance data, there was one missing piece: market context.
Amazon Adds The Netherlands to Pan-European FBA
As of June 25, the Netherlands became the fifth mandatory market in Amazon’s Pan-European FBA program, joining Germany, France, Italy, and Spain. Sellers who want to stay enrolled will need to ensure their listings are active for the Netherlands.
The Hidden Margin Booster: Chargebacks Might Be Quietly Eating Your Amazon Profit
Chargebacks are fees Amazon charges vendors for non-compliance with operational requirements, things like incorrect labeling, missed delivery windows, or data mismatches. While these may seem like minor administrative issues, the financial implications tell a different story.
New Subscribe & Save Metrics Reveal What Drives Long-Term Value
Subscribe & Save (S&S) has long been Amazon’s built-in tool for driving repeat purchases. A new version of the S&S dashboard has surfaced, significantly expanding the scope of data available.
Amazon Shortens Return Window for Select Categories
Starting June 23, Amazon has shortened the return window from 30 to 14 days for several product categories across Germany and Italy, including Tools & Home Improvement, Personal Care Appliances, and Automotive.
Amazon is Testing Sponsored Ads in Rufus
Amazon has started testing Sponsored Ads inside its AI shopping assistant, Rufus, and brands may already be a part of it, whether they realize it or not.
Amazon Brings Back ASIN-Level Demographics: But How Valuable Are They Really?
Amazon’s Brand Analytics has recently reintroduced demographic insights at the ASIN level in the U.S., providing brands with data on age, income, education, gender, and marital status of their product’s buyers.
Amazon’s New B2B-Only Sponsored Products
Amazon recently launched B2B-only Sponsored Products campaigns, enabling brands to target business customers exclusively on Amazon Business.
Amazon Upgrades Category Insight Dashboard
Amazon has quietly supercharged its Category Insight dashboard on Seller Central, turning it into a sharper strategic tool for brands.
Amazon Enhances ASIN-level Insights in Business Reports
Amazon upgraded Seller Central’s Business Reports, introducing visual representations of child ASIN performance. This addresses a longstanding transparency gap for brands managing product variations.
Amazon Now Lets Brands Take Over Customer Service
Amazon is rolling out a new feature that gives brands on Seller Central the option to provide direct customer support, via chat and/or phone, right on Amazon.
The 8 Million Dollar Competitor Hiding in Plain Sight
Most brands don’t lose ground overnight. It happens quietly, for instance, when a competitor gains momentum just outside their field of vision.
Which Keywords Are Your Competitors Overlooking?
How do you compete on Amazon without burning through budgets on expensive search terms? The answer sometimes lies in the details, specifically in the ingredients customers already value.
ChatGPT Enters E-Commerce: What Brands Need to Know
OpenAI’s latest update to ChatGPT brings product search directly into its conversational AI, integrating product images, prices, reviews, and even direct purchase options.
Amazon is Testing 2-Part Product Titles
Amazon is testing a significant update to its product listing structure: the introduction of two-part titles. The change can disrupt how brands position themselves on the platform.
What Amazon’s “Frequently Returned” Badge Means for Brands
Amazon has quietly increased the visibility of a warning that most brands would prefer customers never see: the “Frequently returned item” badge. In testing, it’s already proving to be a conversion killer.
Why Reviews Matter: The Hidden Engine Behind Amazon Rankings
When we think of what drives success on Amazon, we often focus on pricing, ad spend, or search volume. But one of the most powerful and underrated levers is also the simplest: product reviews.
How Data Helps Brands Understand Market Shifts
When sales decline, it’s easy to assume it’s a brand issue. But sometimes, the shift isn’t internal – it’s the market itself that's changing.
