Bio
Exsar Arguello is the Content Manager for the Global Sales & Marketing team at Front Row, where he leads content strategy and creation efforts that elevate the agency’s presence across the global beauty, health & wellness, and CPG industries.
Before joining Front Row, he began his career in journalism, working as a reporter and web producer for various news organizations in Texas and New York.
Following his time in journalism, Exsar transitioned into content marketing, spearheading initiatives for companies such as StockX, ModeSens, and now, Front Row. Outside of work, he has contributed to numerous fashion and lifestyle podcasts, publications, and YouTube channels.
Beyond his professional pursuits, Exsar finds joy in sports, fashion, exploring astronomy and physics, traveling, spending time with his dog, and writing.
View all posts by Exsar Arguello
The Health, Wellness & Nutrition Opportunity on Amazon
Beauty Brands Revolution: How 41% of all US Beauty Sales Now Happen Online
WWD Beauty Keynote: Where Brand, Demand, and Retail Converge in the Era of Connected Commerce
The Global Go-to-Market Playbook — Scaling Brands Without Fragmentation
Regional Analytics: Global Growth, Local Wins — Why Geo-Activation Matters More Than Ever
Model Guidance: 1P vs 3P vs Accelerator — Choosing the Right Model for Connected Growth
Retail Media in Loops, Not Lines: Why Connected Commerce Demands a New Measurement Model
Proactive vs. Plateau: Why Standing Still Is the Biggest Risk on Amazon
From Channel to Growth Engine: Why Amazon Can’t Live in a Silo Anymore
How to Launch New Products Successfully as a 1P Vendor on Amazon
