Our Insights
Amazon’s New B2B-Only Sponsored Products
Amazon recently launched B2B-only Sponsored Products campaigns, enabling brands to target business customers exclusively on Amazon Business.
Well Up: Amazon Pharmacy Updates, Tylenol’s First Supplement & Hair Retreats
Amazon Upgrades Category Insight Dashboard
Amazon has quietly supercharged its Category Insight dashboard on Seller Central, turning it into a sharper strategic tool for brands.
Amazon SEO Best Practices for Beauty, Health & Wellness Brands
Connected Commerce POV: The Collapse of the Traditional Marketing Funnel
Amazon Enhances ASIN-level Insights in Business Reports
Amazon upgraded Seller Central’s Business Reports, introducing visual representations of child ASIN performance. This addresses a longstanding transparency gap for brands managing product variations.
Amazon Now Lets Brands Take Over Customer Service
Amazon is rolling out a new feature that gives brands on Seller Central the option to provide direct customer support, via chat and/or phone, right on Amazon.
The 8 Million Dollar Competitor Hiding in Plain Sight
Most brands don’t lose ground overnight. It happens quietly, for instance, when a competitor gains momentum just outside their field of vision.
