Our Insights
The Third Era of Brand: Leaning Into Parasocial Relationships With Consumers
Discover the three eras of brand evolution, from human-centric origins to conversational approaches and the current emphasis on parasocial relationships; explore strategies for brands as heuristics, celebrities, and game-changers, emphasizing authenticity and adaptability in this transformative journey.
Unlocking Global Potential: How International Companies Can Leverage 1P to 3P Models
Delve into the strategies and advantages of transitioning from a first-party (1P) to a third-party (3P) e-commerce model, unlocking global potential for international companies in an ever-evolving marketplace.
How Beauty and Wellness Brands Are Navigating Online Marketplaces in 2024
Navigating the evolving landscape, beauty and wellness brands on Amazon embrace social commerce, generative AI, and data-driven strategies in 2024, leveraging innovative tools to capture consumer attention and thrive in a marketplace shaped by agility and consumer focus.
Preparing Beyond Cyber Monday Weekend
Discover the secrets to post-Cyber Weekend success as Front Row's experts share tips on optimizing email automations, leveraging past holiday metrics, and delivering timely offers to maintain brand engagement throughout the festive season.
December 2023 Amazon Updates
Uncover the latest developments in Amazon's ever-evolving landscape with December 2023 updates.
Looking Ahead to Q1 2024 Planning
Unlock the secrets to turning holiday shoppers into devoted customers with savvy tips, from harnessing user-generated content to personalized product suggestions, and discover the art of perpetual success through continuous testing and analytics in the digital marketing landscape.
Staying Ahead of the Curve: Navigating D2C Marketing Trends
Navigate the intricacies of D2C marketing trends with Mark Wieczorek, Chief Insights Officer at Front Row, as he shares a strategic guide for businesses to overcome challenges, seize opportunities, and stay ahead in the ever-evolving market landscape.
What to Include in Your B2B Marketing Dashboard
Unlock the full potential of your B2B marketing campaigns with a comprehensive dashboard strategy, delving into key performance indicators (KPIs), funnel insights, lead segmentation, and ROI tracking.
