Our Insights
Janine Hummel and Daniel Zemitzsch on the “Let’s talk Marketplace” Podcast: Connected Commerce - Buzzword or Growth Lever?
In the latest episode of the "Let’s talk Marketplace" podcast, host Ingrid Lommer speaks with our colleagues Janine Hummel and Daniel Zemitzsch about Connected Commerce and why brands need to think along the customer journey rather than in channels.
Category Report: How Health, Wellness & Nutrition Brands Win in Ecommerce in 2026
Guide for EU Decision-Makers: Navigate fragmented customer journeys and marketplaces, including 8 growth levers of successful brands for practical implementation.
Why Your Amazon Ads Don't Lead to Sales Without Using AMC
Did you know that most brands spend up to 80% of their Amazon advertising budget on shoppers who never make a purchase? The challenge is not spending too little, but spending without knowing who actually converts. That’s exactly where Amazon Marketing Cloud (AMC) comes in.
Shopify 2026 Guidelines: Changes & Updates You Should Watch Out For
Shopify is heading into 2026 with a clear direction: more platform standardization, more opinionated defaults, and far less tolerance for fragile custom logic. This is important for anyone responsible for Shopify stores that need to grow efficiently – because the winning playbook is changing.
Outperforming the Category: What Our 2025 Amazon Portfolio Reveals
Turning B2B Marketing Costs into Measurable Growth
How AI Search Impacted BFCM 2025
Shopify Winter Edition 2026: Updates & New Features
For those running complex Shopify setups – especially in B2B, multi-SKU, or fast-scaling environments – Shopify's Winter Edition 2026 packed many significant updates. But what exactly changes, and which updates will actually affect daily work?
