Our Insights
Amazon Tightens Prime Delivery Standards in EU
Amazon is rolling out new rules for Prime eligibility and badging across its EU marketplaces, effective September 15, 2025. While logistics remain Amazon’s responsibility for FBA sellers, the changes still determine which offers keep their Prime visibility and which quietly lose it.
Inside the Studio: Crafting Content That Powers Connected Commerce
The Future of Ecommerce: Lessons from Mammut and X-BIONIC on Building Digital Flagship Stores That Stand Out
Changing Product Brand Names on Amazon Simplified
Changing the backend attribute “brand name” for products already listed on Amazon can be difficult. But we've got a solution for you.
Catapult 2025: Game-Changing Updates, Record-Breaking Prime Day Wins, and Industry Recognition
2025 has been a transformative year for Catapult, our proprietary Amazon business intelligence platform, and for the brands that trust it to power their growth.
Amazon Halts Advertising on Google. Here’s What It Means for Brands
In a quiet but seismic move, Amazon has stopped running Google Shopping ads across major retail categories, a decision already shaking up marketplace dynamics and creating opportunities for agile brands.
Double Win at the 2025 BeautyMatter NEXT Awards: Amika & OUAI
How Front Row Turned Strategy into Standout Results Across Amazon and Creative Campaigns
Amazon Simplifies Seller Reviews with Star-Only Ratings
Many positive seller experiences go unrecorded as customers rarely took the time to write feedback. Starting August 4, Amazon is changing that. Customers will be able to leave seller feedback with just a star rating, while written comments remain optional.
