Our Insights
Trend Report: Ecommerce Trends in Europe 2026
5 shifts that will decide visibility, conversion, and scalable growth in 2026 across marketplaces, media, and AI discovery
EU Recommerce in 2026: A Playbook for Refurbished, Repair & Compliant Listings
This year, recommerce will be more prominent in the EU. We see three changes pushing in the same direction: tougher rules on vague green claims, more focus on repair, and rising expectations for product-level data that explains what something is made of and how it can be fixed.
What VMS Brands Get Wrong About Amazon at Scale
Why U.S. Brands Misread Amazon Europe
Janine Hummel and Daniel Zemitzsch on the “Let’s talk Marketplace” Podcast: Connected Commerce - Buzzword or Growth Lever?
In the latest episode of the "Let’s talk Marketplace" podcast, host Ingrid Lommer speaks with our colleagues Janine Hummel and Daniel Zemitzsch about Connected Commerce and why brands need to think along the customer journey rather than in channels.
Category Report: How Health, Wellness & Nutrition Brands Win in Ecommerce in 2026
Guide for EU Decision-Makers: Navigate fragmented customer journeys and marketplaces, including 8 growth levers of successful brands for practical implementation.
Why Your Amazon Ads Don't Lead to Sales Without Using AMC
Did you know that most brands spend up to 80% of their Amazon advertising budget on shoppers who never make a purchase? The challenge is not spending too little, but spending without knowing who actually converts. That’s exactly where Amazon Marketing Cloud (AMC) comes in.
Shopify 2026 Guidelines: Changes & Updates You Should Watch Out For
Shopify is heading into 2026 with a clear direction: more platform standardization, more opinionated defaults, and far less tolerance for fragile custom logic. This is important for anyone responsible for Shopify stores that need to grow efficiently – because the winning playbook is changing.
