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    • Article

    Business of Fashion Feature: How Marketplaces Are Fueling Beauty Brand Growth

    Explore how beauty brands can leverage marketplaces like Amazon and Walmart to reach new customers, gather valuable insights, and drive growth in the digital age.

    • Blog

    Well Up: SPF Supplements, Gen Z on Pinterest & $40K Wellness Clubs: Top Trends in Beauty & Wellness

    Dive into the latest trends shaping beauty and wellness! We explore oral sunscreens, how Pinterest is capturing Gen Z, and the rise of luxury wellness clubs with sky-high price tags.

    • Blog

    Well Up: Science, Inclusivity, and Performance Shape the Future of Beauty

    In this week's Well Up series, beauty gets brainy and inclusive, embracing science while prioritizing wellbeing for all.

    • Press

    Prestige Beauty Brands Embrace Amazon's Growth Engine

    Fearing irrelevance, prestige beauty brands are overcoming past reservations to embrace Amazon's powerful sales potential.

    • Press

    Front Row Group Selected by Wella for Amazon Media Management Services

    Front Row Group leverages Catapult technology to optimize Wella's Amazon presence, driving growth for Wella Professionals, Wella Color Charm, OPI, Clairol, and other prominent brands.

    • Blog

    Well Up: The Weekly Trend Update: C-Beauty Boom, Cleanical Beauty & The Rise of Wellness Real Estate

    This week's Well Up explores China's beauty boom, the evolution of "clean" beauty, and the growing popularity of wellness-focused real estate.

    • Blog

    Well Up: The Weekly Trend Update: Kids Cosmetics, $40K Wellness Programs & Gen X Hair Care

    This week in Well Up: From kid-targeted cosmetics to luxury wellness programs and the science behind Gen X hair care, we explore the hottest trends shaping beauty, health, and ecommerce.

    • Blog

    Beating the Ban: Reorienting Your Strategies for a Post-TikTok World

    Is TikTok on the chopping block? Beauty brands, fear not! Here are 5 proactive strategies to maintain a thriving online presence, regardless of what happens with TikTok.