Commerce Catalysts

Our Insights

    • Blog

    Amazon Updates January 2024

    Explore the latest developments on Amazon in January 2024, from seller fee restructuring to marketplace crackdowns, as we delve into key updates shaping the ecommerce landscape.

    • Blog

    Navigating TikTok Shop Policies

    Starting the process of adding your brand’s marketplace to TikTok Shop? Here’s our DTC Team’s holistic guide on making sure your brand complies with policies and sees only success.

    Revolutionize Retail Design with Front Row's Strategy & Design Team

    Immerse yourself in groundbreaking retail transformations - from vibrant merchandising to interactive gaming experiences - as our Strategy & Design team redefines the future of brand experiences.

    • White Paper

    How Amazon is Setting New Standards in the Advertising Business

    Amazon's foray into TV advertising, marked by ads on Prime Video, challenges the ad-free streaming norm, and Front Row's Tim Nedden sees it as a revolutionary shift towards personalized, data-driven advertising with the potential to reshape the industry landscape.

    • Blog

    Fall 2023 Prime Event Recap

    We're highlighting the success of Prime's Big Deal Days as a strategic prelude to Black Friday and Cyber Monday and sharing insights into the effective marketing tactics employed by the Marketplace Partnership team.

    • Article

    How Beauty and Wellness Brands Are Navigating Online Marketplaces in 2024

    Navigating the evolving landscape, beauty and wellness brands on Amazon embrace social commerce, generative AI, and data-driven strategies in 2024, leveraging innovative tools to capture consumer attention and thrive in a marketplace shaped by agility and consumer focus.

    • Blog

    The Third Era of Brand: Leaning Into Parasocial Relationships With Consumers

    Discover the three eras of brand evolution, from human-centric origins to conversational approaches and the current emphasis on parasocial relationships; explore strategies for brands as heuristics, celebrities, and game-changers, emphasizing authenticity and adaptability in this transformative journey.

    • Blog

    Preparing Beyond Cyber Monday Weekend

    Discover the secrets to post-Cyber Weekend success as Front Row's experts share tips on optimizing email automations, leveraging past holiday metrics, and delivering timely offers to maintain brand engagement throughout the festive season.