Commerce Catalysts

Catapult: Business Intelligence

Smarter decisions, bigger impact, AI-powered commerce business intelligence.
Turn marketplace data into growth opportunities with Catapult.

Marketplace data is valuable only when it leads to concrete decisions. Catapult consolidates Amazon performance metrics into a single platform that delivers clear next steps, not just charts.

Developed by Front Row's Business Intelligence team, Catapult connects previously isolated data points across advertising, inventory, pricing, and content performance. The platform identifies specific opportunities to improve ROAS, prevent stockouts, optimize pricing, and enhance product detail pages based on actual marketplace behavior.

Catapult amazon

Actionable analytics
that power up 1P and 3P Amazon vendors

Get in-depth data insights that you can track across countries, complex product assortments, and individual brands while monitoring and optimizing the impact of your ad spend.

  • Amazon Retail Analytics

    Decide what’s really worth your attention based on daily updated vendor retail data, always delivered at the right level of abstraction.

  • Amazon Digital Shelf

    Efficiently monitor product listings and the market to always know where you stand, keep your assets current and capitalize on customer feedback quickly.

  • Amazon Media Analytics

    We give you global performance transparency so you can maximize the impact of your media investments. Increase visibility and incremental sales generated by your campaigns.

  • Amazon Seller Operations

    Monitor your main KPIs and make optimal decisions about what's driving incremental sales for your business with real-time data.

Catapult bespoke

Solutions tailored to your business

Sometimes even the best off-the-shelf solutions just don't cut it. We develop, build, host and maintain custom solutions for unique ecommerce problems, tailored to your business.

  • Custom Business Intelligence

    Take your BI capabilities to the next level with our portfolio of data connectors and white glove support—everything from planning to hosting!

  • Web Analytics and Cookie Consent

    Collect the most impactful data points in a manner that is compliant with the latest regulations.

  • Shopify Plus Webshop Development

    Improve conversion efficiency and economics through bespoke operating models that leverage agile processes and analytics.

  • CRM and Marketing Automation

    Implement the ideal mix of tech and processes to ensure that you're getting the most out of your marketing operations.

  • Marketing Engineering

    Automate workflows and integrations that optimize your team’s productivity.

Our Brand Partners

OUR TESTIMONIALS

  • Front Row's [Catapult] BI service helps me to get a clear view of our ongoing business daily. Whether it's a detailed analysis of sales in different time perspectives or a deep analysis of Net PPM - everything can be easily displayed at the push of a button and, above all, very clearly.

    Sandra Schalück

    Head of Digital Business, Leonardo (glaskoch B. Koch jr. GmbH + Co. KG)

    byCatapult: Business intelligence

  • Catapult helps us make better and faster decisions based on data. The reports and tools are revolutionizing the way we work, enabling us to work in real-time and across teams with complex data.

    Lukas Märtin

    Digital Commerce Activation Manager, Unilever

    byCatapult: Business intelligence

  • The [Catapult] BI reports help us quickly identify the root causes behind developments in our business and make better decisions as a result.

    Philip Graeger

    User and Retail Marketing Home and Garden, Bosch Power Tools

    byCatapult: Business intelligence

  • Front Row's [Catapult] BI reports help us identify trends in our business much faster and make better data-driven decisions, even down to the product level.

    Marion Drossard

    Head of Amazon Team, Universal Pictures

    byCatapult: Business intelligence

  • From data crawling to the analysis and visualization in Power BI, Front Row [Catapult] supports us proactively and reliably in the implementation of BI projects.

    Marcus Bräuchle

    Product Owner Data Hub, Bosch Power Tools

    byCatapult: Business intelligence

Meet Our Team

  • Benjamin WeyrichHead of Product & Business Intelligence
  • Lukas MoorsHead of Software Development
  • Tim NeddenManaging Director, Ecommerce Management
  • Mark WieczorekChief Insights Officer
  • Sven KochManaging Director, Commercial Management
  • Jan BechlerManaging Director, Front Row Europe

Discover all capabilities

  • AMAZON
    MARKETPLACE GROWTH

    Transform your beauty, wellness, and CPG brands on Amazon through flexible partnership models that deliver strategic insight and operational excellence.

  • RETAIL
    MEDIA

    Maximize your brand's visibility and profitability on leading marketplaces and retailer-owned ad networks with data-driven advertising strategies.

  • BRAND STRATEGY &
    CREATIVE CONTENT

    Craft compelling brand narratives and visual identities that meaningfully differentiate your brand and strengthen consumer connections in an evolving marketplace.

  • D2C Marketing

    Create meaningful consumer engagement across digital channels with strategies that convert awareness into action and loyalty.

  • B2B
    MARKETING

    Generate high-value leads and drive growth with performance-driven strategies tailored for complex B2B buying journeys.

  • Let's Talk

    Are you ready to accelerate your commerce growth? Pull up a seat and share your brand vision with us.

Contact us

Let's start a Partnership

Are you ready to accelerate your commerce growth? Pull up a seat and share your brand vision with us.