Scaling affiliate growth & commerce strategy with OUAI
As OUAI’s strategic partner, Front Row re-engineered their affiliate program to prioritize premium, brand-aligned creator content that authentically represented the OUAI ethos. Our commercial focus on new customer acquisition and higher AOV delivered meaningful lifts in monthly GMV.
Objectives
Using VIP affiliates to power creative testing & consumer insights
Another core layer of our strategy was the creation of a VIP affiliate cohort, compensated with a flat fee to execute highly focused strategic briefs. This structure allowed us to A/B test a range of audience motivators and uncover the messaging that resonated most with TikTok Shop consumers, ultimately driving not only strong GMV, but also significant gains across upper-funnel metrics including views, reach, and engagement.
Results
The commercial focus stayed sharp throughout: new customer acquisition and higher average order value, translating into real GMV growth month over month.
