Our Insights
Shopify Winter Edition 2026: Updates & New Features
For those running complex Shopify setups – especially in B2B, multi-SKU, or fast-scaling environments – Shopify's Winter Edition 2026 packed many significant updates. But what exactly changes, and which updates will actually affect daily work?
Why Brand Building Is Re-Entering the Performance Conversation
Amazon U.S. to Amazon EU: What Expansion Really Requires
TikTok Shop’s Second Act: What Brands Need to Know Going Into 2026
Beauty & Wellness Outlook 2026: Where Consumer Demand Is Really Heading
How Front Row Brands Won Black Friday & Cyber Monday on Amazon
Retail Media ROI: What Incrementality Looks Like in 2026
Is Black Friday Still Worth It?
Black Friday looked strong again this year. Even with economic uncertainty in the background, shoppers did not hold back. But a closer look complicates the picture: the demand was there, but the forces behind it were not as straightforward as the top line numbers suggest.
