Our Insights
Amazon is Testing 2-Part Product Titles
Amazon is testing a significant update to its product listing structure: the introduction of two-part titles. The change can disrupt how brands position themselves on the platform.
ChatGPT Enters E-Commerce: What Brands Need to Know
OpenAI’s latest update to ChatGPT brings product search directly into its conversational AI, integrating product images, prices, reviews, and even direct purchase options.
What Amazon’s “Frequently Returned” Badge Means for Brands
Amazon has quietly increased the visibility of a warning that most brands would prefer customers never see: the “Frequently returned item” badge. In testing, it’s already proving to be a conversion killer.
Why Reviews Matter: The Hidden Engine Behind Amazon Rankings
When we think of what drives success on Amazon, we often focus on pricing, ad spend, or search volume. But one of the most powerful and underrated levers is also the simplest: product reviews.
OMR Masterclass: Cosnova's Retail Media Glow-Up: What You're Missing on Platforms Beyond Amazon
OMR Masterclass: Beyond Clicks & Conversions: How Wella Unlocks Customer Insights with Amazon Marketing Cloud
OMR Masterclass: High End B2B Marketing: Mit LinkedIn Ads und Account Based Marketing Umsatzwachstum treiben
How Data Helps Brands Understand Market Shifts
When sales decline, it’s easy to assume it’s a brand issue. But sometimes, the shift isn’t internal – it’s the market itself that's changing.
