Our Insights
Changing Product Brand Names on Amazon Simplified
Changing the backend attribute “brand name” for products already listed on Amazon can be difficult. But we've got a solution for you.
Catapult 2025: Game-Changing Updates, Record-Breaking Prime Day Wins, and Industry Recognition
2025 has been a transformative year for Catapult, our proprietary Amazon business intelligence platform, and for the brands that trust it to power their growth.
Amazon Halts Advertising on Google. Here’s What It Means for Brands
In a quiet but seismic move, Amazon has stopped running Google Shopping ads across major retail categories, a decision already shaking up marketplace dynamics and creating opportunities for agile brands.
Double Win at the 2025 BeautyMatter NEXT Awards: Amika & OUAI
How Front Row Turned Strategy into Standout Results Across Amazon and Creative Campaigns
Amazon Simplifies Seller Reviews with Star-Only Ratings
Many positive seller experiences go unrecorded as customers rarely took the time to write feedback. Starting August 4, Amazon is changing that. Customers will be able to leave seller feedback with just a star rating, while written comments remain optional.
The Tatcha Playbook: Emotional Skincare, Elevated
Product Videos May Be the Missing Step in Increasing Your Sales
Amazon's new feature estimates how much sales can increase when brands use videos to enhance product listings. But not all categories benefit equally from video content, and the differences reveal a lot about what information customers need before making a purchase.
Visual Merchandising in 2025: How Connected Commerce Helps Drive Revenue in the Modern Era
Discover how beauty brands are redefining visual merchandising for today’s connected consumer. Download Front Row’s 2025 report to explore trends, strategies, and case studies from Sephora, La Mer, Saie, and more.
