Visual Merchandising in 2027 white paper available now

Visual Merchandising in 2027 and how connection helps drive revenue in the modern era

Sephora's February 2027 retrofit window is five months of lead time away. Is your brand's visual merchandising strategy positioned for success next year?

Design, production, and retailer approvals all run before the fixtures ship. Front Row's 2027 visual merchandising report breaks down how prestige beauty brands are planning their next retail moment, with case studies from La Mer, Estée Lauder, and Josie Maran.

Beauty shoppers move between TikTok, Sephora, and Amazon in a single afternoon and expect one brand world the whole way. This report shows how leading brands are building visual merchandising that holds up across all three.