We amplified brand visibility and generated demand in a new market
To attain a definite reach with desirable frequency and reasonable CPM, we strategically divided our audience into segments based on intent. High-intent segments consisted of in-market audiences, while low-intent segments comprised affinity audiences.
Unleashing limitless self expression: how we unlocked TooD's radical brand identity
We helped build the TooD brand with a radical brand identity, messaging, and strategy inspired by founder Shari Siadat’s attitude of never holding back, embracing every part of your being, and expressing it with no limits.
Building a custom AMC dayparting analysis to drive incremental sales
While monitoring the advertising performance for one of our clients, we identified performance dips on certain days of the week. To better understand what was causing these issues, and to determine if we were missing any opportunities for optimization, we developed a custom dayparting analysis using the Amazon Marketing Cloud (AMC).