Front Row for beauty brands: Lead on marketplaces. Win in commerce.
Front Row for beauty brands: Lead on marketplaces. Win in commerce.
Your customer’s journey is a loop. Front Row runs the whole loop.
A shopper sees a creator on TikTok, searches your name on Amazon, asks an AI for a second opinion, and buys wherever the proof lines up. Brands that treat each stop as its own project pay to reach the same shopper three times and win her once, if they win her at all. Front Row connects every stop so each channel lifts the next.
- TikTok Shop starts the conversation. Creators, live shopping, and shoppable content turn a scroll into a cart. Jergens grew TikTok Shop GMV 90% month over month on exclusive holiday bundles, and the lift carried into Amazon, Walmart, and Target.
- Amazon closes it. Storefronts, search, ads, and retail media meet the shopper at the moment of decision, with a brand experience that matches what she saw in the feed.
- AI discovery decides who gets recommended. Search is moving into answer engines. We optimize your content for GEO and AEO so your brand is the one the assistant names.
One partner, human-led and tech enabled, executed through a cohesive plan where every channel feeds the others.
Trusted by OUAI, Glossier, Tatcha, Sol de Janeiro, Estée Lauder, Olaplex, PUIG, Fenty Beauty and more. Fill out the form below to connect with our beauty experts today.
Amazon and TikTok Shop excellence, built to work together.
Front Row is a full-service partner for beauty, health and wellness, and CPG brands. Here is what that means on the channels your shopper actually uses.
Amazon: win the search, win the saleFull-distribution 3P partnerships, Seller Central and Vendor Central management, hybrid accounts, Sponsored Ads, retail media strategy, and external traffic programs. Storefronts and listings built the way beauty shoppers browse: by concern, by function, by fragrance. Explore Marketplace Acceleration
TikTok Shop: from scroll to cartEnd-to-end shop setup and management, creator onboarding, live shopping, shoppable content, and paid media built to sell. Closed-loop attribution shows what TikTok drives on TikTok, on Amazon, and beyond. Explore TikTok Shop management
AI discovery: be the answerGEO and AEO programs that get your brand cited by AI search, plus ChatGPT Ads (GEA) for brands ready to advertise where shoppers now ask questions. Explore AI search optimization
Catapult: one view of the whole loopOur proprietary business intelligence platform ties Amazon, TikTok Shop, retail media, and AI search into a single read on what is working, so budget moves to the channel that earns it. Explore Catapult
Build your connected growth plan with Front Row today.