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Jul 23, 2026

eCommerce 2026: Innovative Sales-Konzepte für Beauty Brands

eCommerce 2026: Innovative Sales-Konzepte für Beauty Brands

3 Impulse für den Beauty-E-Commerce 2026: Social Commerce, Amazon Marketing Cloud & Prime Video Ads.

Der eCommerce wird zunehmend komplex: Die Zahl der Sales- und Marketingkanäle wächst, Content und Commerce verschmelzen, und obwohl der Weg ins digitale Regal leichter wird, ist es schwieriger denn je, Aufmerksamkeit und Vertrauen zu gewinnen.

Hinzu kommt: Künstliche Intelligenz verändert bereits jetzt Prozesse, Plattformen und Kundenbeziehungen und hat das Potenzial, ganze Wertschöpfungsketten zu disruptieren. Marken und Händler stehen damit vor einer noch nie dagewesenen Herausforderung. 

Der traditionelle Purchase-Funnel stirbt aus - und Strategien müssen neu gedacht werden, um in 2026 erfolgreich bleiben zu können.

Unser Managing Director Jan Bechler hat beim diesjährigen VKE-Treff gezeigt, welche Chancen sich für Beauty-Branchen im eCommerce ergeben. In seiner Keynote stellte er drei Impulse vor, die Marken helfen, diese Komplexität in Wachstum zu übersetzen. Fülle das Formular unten aus und sichere dir Zugriff auf Jans Slide Deck!

Dive Deeper

Microbiome Labs
Health & Wellness

Regaining control and revenue for Microbiome Labs on Amazon

A person with long dark and wet hair is holding a bottle of OUAI shampoo over a soft warm beige coloured background
Beauty

Scaling affiliate growth & commerce strategy with OUAI

model smiles looking at camera with face lotion steam above her cheek
Beauty

Turning national TV into Amazon sales with No.7

A blue bottle of Makeup Brush cleaner by Cinema Secrets in front of a pale blue background
Beauty

How Cinema Secrets reclaimed Amazon growth with Front Row

A modern, illuminated building on a city street corner with "PHILLIPS" on the facade, surrounded by tall skyscrapers and moving cars.
Luxury

How Phillips Auction House turned media efficiency into growth

Actress Naomi Watts is sitting on a bed with Coyuchi sheets in a lush green clearing surrounded by trees
Luxury

Fine Linens: elevating Black Friday & Cyber Monday performance

A person wearing blue denim jeans is holding a smartphone with an Octobuddy sticky attachment on the case.
Fashion & Accessories

How OCTOBUDDY doubled profitability and appeared in half of Amazon brand searches with lower ad spend

A close-up of a person's face smiling with some Jergens Hydra Gel on their left cheek over a gradient pink to yellow background.
Beauty

The TikTok halo effect: Jergens' Q4 growth story

Twelve shades of ColourPop CloudWhip Lipstick are aligned on a cloudy pink environment.
Beauty

Affiliate marketing with ColourPop: protecting brand DNA while driving Amazon growth

Six different Scrub Daddy colourful sponges are placed over a pale pink surface.
Home Goods

Cleaning up on Amazon: how Scrub Daddy unlocked growth through channel-specific innovation

Four people of diverse skin tones stand closely together against a soft blue gradient background, wearing coordinated cream and white sleeveless and knit garments. Each person wears subtle gold jewelry and natural makeup with bold lip colors, creating a modern, inclusive beauty campaign with clean styling and confident expressions.
Beauty

Front Row serves up a winning look: building WYN Beauty with Serena Williams

Beyoncé wearing a sheer red IVYPARK outfit with large sleeves and white Adidas sneakers, against a plain beige background. Hair is styled in long braids.
Fashion & Accessories

Creating a Unified Design System with Adidas

A warehouse with pallets and boxes, stacked up to the ceiling
Beauty

How Front Row & Axiom Return Solutions help beauty & wellness brands reclaim margin at scale

A person with soap foam on their skin is holding a jar of RAW Sugar body wash in front of white tiles.
Beauty

Real life, made sweeter: refreshing brand, packaging, and content with Raw Sugar

A red Glade limited Edition candle is balancing on top of a golden bauble, a piece of apple pie and red apples over a red background.
Home Goods

From untapped to high-impact: activating affiliates and social trends to drive growth for Glade

A person is holding a bio-degradable eye pad in front of a blue sky
Beauty

Navigating natural with confidence: A brand refresh for Three Ships

Two Tatcha Longevity serum and cream product are standing on a white reflective surface, surrounded by fruits and delicate flowers.
Beauty

The vessel of memory: scaling brand philosophy with Tatcha

Two Estée Lauder Advanced Night Repair products are placed on a deep red surface with an illustration of a red horse in the background surrounded by a flowering tree.
Beauty

Estée Lauder, Front Row wins Bronze at the 2026 FRAME Awards for "Boundless Elegance"

Lucanet logo in white over a purple to white mesh gradient.
Electronics

Lucanet improves lead volume and quality with LinkedIn conversion API customer snapshot

A person is brushing their wet dark hair while holding a pale pink bottle of OUAI
Beauty

Redefining Amazon beauty with OUAI

Dr Wolff Bioniq toothpaste tube is displayed on a pale blue surface near a washbasin and glass with white toothbrush.
Health & Wellness

Scaling oral care on Amazon US through an end-to-end strategic partnership with Dr. Wolff

Chapstick packaging
Beauty

ChapStick: rebuilding a legacy brand from the ground up

First peak at Front Row and SdJ's visual merchandising work
Beauty

Sol de Janeiro: taking a beach-born brand global, without losing the sand

Front Row x Malibu C case study, two models posing for the camera, clouds in the back
Beauty

Malibu C: 40 Years of Legacy, Reimagined for Omnichannel Growth

A person in a yellow Suitsupply suit leans against a yellow car, which is angled vertically against a clear blue sky and ocean backdrop.
Fashion & Accessories

Creative partnership with Suitsupply since 2018

A young blond person is wearing blue earplugs and a knitted colourful sweater while smiling in the wind.
Health & Wellness

Renewed identity, packaging & digital flagship store for Alpine

A person with curly hair holding a white Polaroid camera in a red car.
Electronics

Rebuilding Polaroid’s digital flagship with headless Shopify

Read on.

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In the Age of AI Search, Content Is the New Shelf

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The 2026 Amazon Beauty Snapshot: What the Category Is Telling You
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A pink and orange can of Amika dry shampoo sits among orange retro technology, including a telephone, computer mouse, and keyboard.
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Decoding Amazon success: a guide for beauty brands In 2026

Discover the emerging trends that will define the beauty and wellness industries in 2025, how brands can leverage these changes, and how these emerging trends are showing up on Amazon.

Hands holding a smartphone displaying the Suitsupply product detail page.
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