Brand Strategy & Creative Content
Exceptional brands captivate audiences by creating memorable experiences at every touchpoint. At Front Row, we partner with visionary beauty, wellness and CPG brands to craft distinctive identities that inspire loyalty and fuel business success, all working within our connected commerce philosophy where every interaction, signal, and story is interconnected.
Brand Strategy & Creative Content
Strategic creativity that transforms brands from ordinary to extraordinary. Our integrated approach combines deep consumer insights with distinctive design thinking to build brand experiences that resonate, engage, and drive business growth.
Brand Strategy & Positioning | Strategic brand development that creates meaningful market differentiation
We conceptualize, launch, and grow successful brands within beauty, health, and wellness, and CPG industries through comprehensive brand strategy. Our approach goes beyond surface-level aesthetics to build foundations that support long-term growth and consumer connection, ensuring your brand equity collaborates seamlessly with your demand generation and distribution channels.
Campaign & Content Creation | Powerful storytelling that captures attention and delivers measurable results
We translate strategic foundations into creative campaigns that resonate with your target audience across all touchpoints. Our content creation combines strategic insight with creative execution to ensure your brand message isn't just seen—it's remembered and converted into action. We design content that flows naturally through today's non-linear consumer journey, from awareness to conversion.
Packaging Design | Distinctive packaging solutions that command shelf presence
In a crowded marketplace, your packaging is often the first physical interaction consumers have with your brand. We create packaging designs that not only stand out on shelves but tell your brand story in an instant—becoming a critical touchpoint in your connected commerce ecosystem that drives both in-store and digital engagement.
Retail Design & Visual Merchandising | Immersive retail environments that bring brands to life
We create immersive retail experiences that seamlessly connect in-person engagement with digital commerce, creating cohesive brand experiences that drive conversion and foster loyalty. When physical and digital retail environments work in harmony, your brand creates a truly connected commerce experience.
Brand Strategy and Creative Content: Frequently Asked Questions
What exactly does a brand strategy and creative content agency do?
A brand strategy and creative content agency helps companies create, refine, and express their brand identity in ways that connect with target audiences and support business goals. At Front Row, we handle everything from high-level positioning and messaging to tactical execution across visual identity, campaigns, content creation, packaging, and retail environments—all designed to work together in a connected commerce ecosystem.
How is Front Row's connected commerce approach different from other agencies?
Front Row differentiates itself by treating commerce as a living, interconnected system rather than a series of separate channels or tactics. We believe that when brand storytelling, demand generation, and conversion strategies work together, the whole becomes greater than the sum of its parts. This integrated approach leads to stronger brand performance, more efficient marketing spend, and sustainable business growth.
What should I expect when working with Front Row?
Our engagements typically begin with a discovery phase where we learn about your business, goals, and challenges across your entire commerce ecosystem. Based on this initial assessment, we'll recommend a customized approach that addresses your specific needs. Throughout the process, you'll have regular touchpoints with our senior team and clear deliverables at each stage.
Do you handle implementation or just provide strategy?
We provide end-to-end brand services, from initial strategy through execution across all relevant touchpoints. Our team includes strategists, designers, writers, and production specialists who ensure your brand strategy is activated effectively across your entire commerce ecosystem.
Can you help with my existing brand or only new brands?
We work with both established brands seeking evolution and new brands being built from the ground up. Our connected commerce methodology is adaptable to your specific situation, whether you need a complete rebrand, a strategic refresh, or targeted enhancements to specific brand elements.
Our Work
WE BOLDLY REIMAGINE BRAND CONNECTIONS
When the standard is higher than beautiful aesthetics, we help you find the clarity to make real connections.
Our search for solutions goes beyond the obvious, and our diverse circle of creatives bring fresh, varied perspectives—constantly pushing back to question, challenge, and clarify.
How we created a masterpiece of a campaign for Makeup By Mario
Makeup By Mario turned to us to create a stunning campaign for their new, long-anticipated foundation. We focused on a bright, "in-studio" feel that displayed the founder's artistry and experience with a variety of skin tones.
An immersive experience into a prestigious brand
La Mer is one of the most coveted brands in the world. We created a physical, digital, and emotional experience that matched the brand's elegance and inspired over 1 billion social interactions.
Creating deeply beautiful branding for a new makeup line
Ami Colé used bold, bright photography to connect with their consumers. We created a brand that truly reflects the audience.
Building an emotional retail experience that indulges all the senses for Elemis
Our new Elemis retail strategy is a balance of British heritage, the present client, and future innovation. Within the newly envisioned physical spaces, Elemis clients are invited to engage with modern services, legacy design, and future-driven technology.
Bringing an in-office-like experience to the digital consumer
Dr. Dennis Gross needed to refresh the brand, and our research showed that consumers wanted skincare wisdom straight from the doctor. So we gave consumers what they wanted by establishing innovative, 3D-like product shots and a warm, welcoming voice that reflected Dennis' real-life personality.
Building custom visual merchandising for Sephora power house brands
Kosas & Youth to the People have become synonymous with the joy of a Sephora shopping experience.
Revitalizing the original clean beauty brand
Jane Iredale was the original clean beauty brand, but needed to revitalize the brand and create excitement in a now-crowded space.
Infusing an established brand with bold, new energy.
DevaCurl needed to modernize their brand, and we came back with attention-grabbing colors, fashion-forward models, and an empowering message of "Your life. Your curls. Your way."
A journey through the woods for Chinese New Year
Elizabeth Arden celebrates the year of the water rabbit with a cut-through campaign designed to surprise and delight.
Elevating Beautyblender with Interactive Gaming: A Front Row x makemepulse Collaboration
PLAY is an immersive and interactive gaming experience that seamlessly blends entertainment and beauty. Learn about this unique collaboration and how we brought the new Beautyblender PLAY to life in an addictive arcade game.
Designing an elegant look and feel for a skincare line from celebrity esthetician
Joanna Czech wanted packaging and a uniquely cool travel kit that reflected the brand's all-climate-focused skincare, along with showcasing the brand's premium nature.
Unleashing limitless self expression: how we unlocked TooD's radical brand identity
We helped build the TooD brand with a radical brand identity, messaging, and strategy inspired by founder Shari Siadat’s attitude of never holding back, embracing every part of your being, and expressing it with no limits.
Empowering Health and Community: The WellWithAll Brand Transformation
Discover how our Strategy & Design division empowered Wellwithall, a groundbreaking supplement brand, to reconnect communities with the transformative power of preventive health.
Our Brand Partners
Our testimonials
It's very rare as a creative person to have someone paint the picture in your heart and soul onto canvas. I am so grateful for my partnership with [Front Row Strategy and Design]... [I] have been recommending the agency that gets beauty and its emotional impact.
The decision to partner with [Front Row Strategy and Design] has been one of my best during my time at Bluemercury. I have the fortune of working with their team on four separate projects, which means I get to work across a couple different teams. I can resoundingly say what makes [Front Row Strategy and Design] special is the people. They are world-class – an absolute joy to work with, collaborative, creative, brilliantly strategic, patient, everything is top-notch quality.
As we look to expand our retail footprint globally, local consumers should expect a unique experience that tailors our brand codes to regional shopping behaviors as the ultimate articulation of Elemis London.
We've created an experience that brings together co-creation and shared artistry between brand and consumer. We've disrupted the conventional trial-first concepts for the industry with a flagship store that redefines the beauty shopping experience with a need for social connection.
MEET OUR TEAM
Our Strategy and Design leaders bring a wealth of industry experience and niche knowledge to Front Row. They love nothing more than working with visionary founders and teams to create category-defining brands that take up space.
DISCOVER ALL SERVICES
Individually, our capabilities are powerful. Together, they're even more dynamic—moving at the speed of commerce to uncover new opportunities for growth.
