The Best Amazon Holiday Gifts for 2024: Front Row's Top Picks

Holiday season on Amazon: a beauty brand's guide to winning the Q4 shopper

The function of an Amazon listing shifts dramatically during the holiday season. Learn more here.

Holiday marketplace checklist: Amazon, TikTok Shop and your D2C site

Here are twelve checks across the three places your shopper actually buys.

Amazon Planning for 2027, Part 1: Where Your Revenue Actually Comes From

Over the coming weeks, many companies will start planning for 2027, and almost every one of those meetings eventually lands on the same question: how much should the brand grow on Amazon?

At Best of Beauty, New York’s skincare conversation was Korean

Modern shoppers want what Seoul has spent decades refining, and they want immediate access.

VMS checklist for Q4: Amazon Vendor Central chargebacks and stockouts

Black Friday lands November 27, and Cyber Monday follows on November 30. Between now and then, a missed PO window, a smudged carton label or a short-dated lot becomes a chargeback or an empty shelf. Here are four checks to run this week.

The Q4 VMS Amazon snapshot

This snapshot draws on Front Row’s internal search and category data, layered with category-wide research, to map where VMS demand is building on Amazon this Q4

How to Add a Wishlist to Shopify with Klaviyo Customer Hub

If you use Shopify and Klaviyo, Favorites in Customer Hub might be the solution to give your shoppers a simple way to save products and let you follow up with reminder and price-drop emails.

Why lo-fi, UGC-style content is outperforming polished ads right now

The best-looking ad in your feed is probably the one you scrolled past fastest. That is the quiet problem with polished brand creative.

Inside Origin Point: what the wellness industry's quietest, most candid event revealed about AI

Front Row sponsored the event and sat down with Jacqueline afterward to unpack what came out of it.

Test the Market Before You Sign the Distributor

Find out how brands can use Amazon sales data to test a new market before committing to a distributor

Content Is Still King for Agentic Search

Search is shifting from passive information gathering to automated execution.

Category Report: How DIY & Garden Brands Win on Amazon | Front Row x Aybee

This category report provides a data-led look at how DIY, House & Garden brands are winning on Amazon.de, uncovering where €503M in growth came from.

The connections between TikTok Shop and Amazon in beauty

Where beauty once followed a linear purchase funnel, it is now driven by consumer migration.

Michelle Lee on Fat Mascara: why K-beauty's second wave is different, and what it takes to win it

Our Chief Brand Officer joined Jessica Matlin for a full hour on Korean beauty: why the first wave stalled in the US, what TikTok and Amazon changed, and which categories travel next.

Why AI Cites Blog Posts 5x More Than Product Pages

According to Visium, Front Row's proprietary AI visibility tracking tool, blog-style content is cited roughly 5x more often than product pages across the prompts we track.

Five myths about TikTok Shop ft. Front Row & BeautyMatter

Adapted from a live webinar with BeautyMatter and Front Row, co-hosted BeautyMatter and Front Row.

14th DIY E-Commerce & AI Day in Hamburg

Organized by Front Row, the day moved fast: ten sessions covering marketplace strategy to AI-driven CRM.

The affiliate program in scaling TikTok Shop excellence

Learn how leveraging lo-fi and creator content helps beauty, health & wellness, and CPG brands scale on TikTok Shop.

One Brand Owns 8 of the 10 Best-Selling Computer Products on Amazon.de

Brand dominance on Amazon doesn’t happen by chance. It’s the result of years of brand-building work, long before a single sale is ever made.

Front Row’s Michelle Lee announced as inaugural member of the Vogue Beauty Board

Michelle Lee, Front Row Chief Brand Officer, was named as an inaugural member of the Vogue Beauty Board in August.

The Amazon Q4 creative playbook

We cover how brands can get more out of their creative towards the tail end of the year, including holiday readiness and more. 

One Third of Computer Sales on Amazon.de Happen in Three Months

Last year, nearly one in every three euros spent on computers and accessories on Amazon.de was spent in Q4.

The remixing system behind smarter content

Content waste stems not from the production itself, but from failing to utilize all the footage captured. Learn more.

Sabine Jünger Becomes Head of Europe at Front Row

Effective January 1, 2027, Sabine Jünger will take over leadership of the Front Row Group in Europe as Managing Director Europe.

Catapult is now in your pocket

You built your business to travel. Now your dashboard can too.

Retail overhauls as a catalyst for brand building across touchpoints

A store redesign and a digital shelf cleanup are the same problem wearing two different outfits. Learn more.

Why your website is the one channel you actually own

In a commerce landscape that keeps fragmenting, that single owned channel is becoming the most valuable asset a brand has.

Category Report: Computer & Accessories on Amazon.de

This category report gives you the data to win in the Computer & Accessories category on Amazon.de

The Amazon back to school readiness checklist

Shopify vs. Shopify Markets: Choosing the Right Path to International Scale

Learn about the risks and benefits of expanding globally and how Shopify can make expansion easy and affordable

Front Row's Prime Day 2026 category outperformance recap

Across the category level, Prime Day 2026 didn't deliver the growth shoppers and sellers have come to expect. Front Row's brands told a different story.

Prime Day 2026: Results, Trends & What to Watch for the Next Deal Events 

Prime Day 2026 is now behind us. Early Amazon figures put European sales down 2% versus 2025, with the UK up 3%. Overall, Europe lands close to last year's performance, holding steady rather than repeating last year's growth.

Front Row at Amazon Port Cannes Lions 2026

Our recap of Front Row's collaboration with Amazon at Port Cannes Lions 2026, from the Cosnova case study to La Gazette des Partenaires.

Why your D2C is your brand's starting point in a connected world

Commerce today happens across more platforms than ever. Amazon, TikTok Shop, retail partners, social channels, and increasingly AI-driven discovery have expanded where transactions occur, while reducing how much control brands have within each environment.

Amazon Prime Day 2026: How to Prepare for the Deal Event

Prime Day 2026 is weeks away, and the brands that will win it are finalizing their execution plans now.

Your product page is your growth engine

The 2026 Amazon beauty snapshot: what the category Is telling you

Checklist: How to Prepare for Amazon Prime Day 2026

A 5-phase execution plan for Amazon brands, from inventory audit to post-event financial reconciliation

MAMMUT.COM: Growing a Global Platform With a Lean Team & Shipping Features That Connect

In 1 hour, get an inside look at how Mammut's lean e-commerce team drives global growth through smart prioritization, strategic roadmaps, and continuous optimization, with practical insights and real strategies you can apply directly to your own projects.

AMC 2026: WHAT REALLY WORKS FOR BRANDS

In 1.5 hours, get real case studies, proven AMC strategies, and actionable takeaways you can apply directly to your brand.

Amazon AI Reality Check: Which AI Features Actually Matter To Drive Your Amazon Business

In 1 hour, get a practical roadmap for identifying Amazon's most impactful AI features, including how Rufus shapes the customer journey, and learn how leading brands are turning these tools into measurable business results.

Front Row at the WWD CEO Summit: key takeaways

The case for building demand before Amazon gets to price it

How to Stop Losing Amazon Reviews to Variation Changes

Your variation structure does more than organize your catalog. It controls which reviews survive a rollout, which child ASINs lose visibility overnight, and whether your best-performing product keeps its rating or starts from zero.

Decoding Amazon success: a guide for beauty brands In 2026

Discover the emerging trends that will define the beauty and wellness industries in 2025, how brands can leverage these changes, and how these emerging trends are showing up on Amazon.

In the age of AI search, content is the new shelf

The shelf used to be physical, then it became digital. And with the advent of AI over the past few years alone, the shelf is increasingly becoming conversational, opening a Pandora’s Box on how consumers discover, validate, and support brands.

Amazon Checklist: How to Optimize Reviews for Your Product Variants

A step-by-step checklist to protect child-ASIN ratings, visibility, and conversion.

UCP Readiness Checklist: Is Your Ecommerce Infrastructure Ready for Agentic Commerce?

A readiness checklist for getting products recommended through Google’s Universal Commerce Protocol

Amazon Vendor Expansion: Your 5-Step Readiness Checklist

A practical checklist for assessing requirements, processes, and market readiness.

Why SEO Won’t Save You If AI Won’t Recommend You

SEO can get you found, but if AI does not trust your product data, it will not recommend you. Fix mismatched attributes, feeds, and PDP content, then write for real use cases, not just keywords.

Joybuy Launched in Germany: Why That Might Affect Your Amazon Business

Joybuy, JD.com’s European online platform, officially launched in Germany last week after a multi-month test phase. It is positioning itself as an Amazon alternative with fast delivery, competitive pricing, and a curated assortment of known brands, not an open bazaar of no-name products.

Vitamins, Minerals & Supplements in Amazon Europe: Top Brands & How to Capture Market Share

Top 10 VMS brands in EU5 account for almost 20% of market sales. This means that a lot of revenue sits in the long tail, and there is market share to be captured.

Profitability in 2026: How Brands Can Fix Margin Leaks and Restore Profitable Growth

In 2026, Amazon is done rewarding messy growth. If your P&L is unstable, ads only hide the problem for a quarter. This blog shows where margin leaks actually happen and how to fix them with a two-speed SKU strategy and a monthly profitability rhythm.

Vitamins, Minerals & Supplements in Amazon Europe: Growth Signals to Watch for 2026

If you sell vitamins, minerals, and supplements (VMS) on Amazon, Europe is already a serious revenue engine. EU5 closed 2025 with an est. sales of €3.41B. But how is the market shared, how fast is it growing, and what’s the seasonality around VMS products on Amazon?

Is Commerce Media the Blind Spot on Your 2026 Radar?

If your 2026 plan includes retail media but stops at retailer-owned sites, you may be missing a wider set of transaction-first platforms, where people book, pay, order, subscribe, and redeem offers. Commerce media is the useful umbrella for these environments.

The future of beauty & wellness: 10 trends you need to know for 2026

Beauty, health, and wellness have expanded from being just categories on Amazon, and are now cultural forces reshaping how consumers discover, evaluate, and buy across the marketplace.

White paper: the Amazon 1P playbook for 2026

A wave of vendor account closures in 2024 was the visible result of a deeper structural shift inside Amazon.

Trend Report | Ecommerce Trends in Europe 2026

5 shifts that will decide visibility, conversion, and scalable growth in 2026 across marketplaces, media, and AI discovery

EU Recommerce in 2026: A Playbook for Refurbished, Repair & Compliant Listings

This year, recommerce will be more prominent in the EU. We see three changes pushing in the same direction: tougher rules on vague green claims, more focus on repair, and rising expectations for product-level data that explains what something is made of and how it can be fixed.

How Health, Wellness & Nutrition brands win in Ecommerce in 2026

Guide for EU Decision-Makers: Navigate fragmented customer journeys and marketplaces, including 8 growth levers of successful brands for practical implementation.

Why Your Amazon Ads Don't Lead to Sales Without Using AMC

Did you know that most brands spend up to 80% of their Amazon advertising budget on shoppers who never make a purchase? The challenge is not spending too little, but spending without knowing who actually converts. That’s exactly where Amazon Marketing Cloud (AMC) comes in.

Shopify 2026 Guidelines: Changes & Updates You Should Watch Out For

Shopify is heading into 2026 with a clear direction: more platform standardization, more opinionated defaults, and far less tolerance for fragile custom logic. This is important for anyone responsible for Shopify stores that need to grow efficiently – because the winning playbook is changing.

Shopify Winter Edition 2026: Updates & New Features

For those running complex Shopify setups – especially in B2B, multi-SKU, or fast-scaling environments – Shopify's Winter Edition 2026 packed many significant updates. But what exactly changes, and which updates will actually affect daily work?

ChatGPT's New Shopping Research Feature

This year, OpenAI has significantly advanced its integration of Ecommerce into ChatGPT. And now, just before the Black Friday-Cyber Monday weekend, the company introduced Shopping Research.

Amazon’s Creative Agent: First Impressions

At this year’s Amazon’s Unboxed event, one announcement stood out: Creative Agent - a new AI driven tool for generating videos, static images, and audio assets. Although the feature is still in the early stages of development, the potential is impressive.

Guide: Your Path to Connected Commerce

The Connected Commerce Guide is your toolkit for building a connected brand. We’ll show you how to link your sales channels, brand, and performance to guide customers seamlessly through their journey and achieve sustainable growth.

The health, wellness & nutrition opportunity on Amazon

The Tatcha playbook: emotional skincare, elevated

What does it take to stay iconic in a trend-obsessed market? For Tatcha, it meant tapping into something deeper: emotional resonance.

Visual Merchandising in 2027: How Connection Helps Drive Revenue in the Modern Era

Discover how beauty brands are redefining visual merchandising for today’s connected consumer. Download Front Row’s 2027 report to explore trends, strategies, and case studies from Sephora, La Mer, Saie, and more.

Understanding the 3P distribution model on Amazon: is it right for your brand?