MAMMUT.COM: Growing a Global Platform With a Lean Team & Shipping Features That Connect

Why your website is the one channel you actually own

The Amazon back to school readiness checklist

Shopify vs. Shopify Markets: Choosing the Right Path to International Scale

Learn about the risks and benefits of expanding globally and how Shopify can make expansion easy and affordable

Prime Day 2026: the category data was flat. Front Row brands weren't.

Across the category level, Prime Day 2026 didn't deliver the growth shoppers and sellers have come to expect. Front Row's brands told a different story.

Understanding the 3P distribution model on Amazon: is it right for your brand?

The Tatcha playbook: emotional skincare, elevated

What does it take to stay iconic in a trend-obsessed market? For Tatcha, it meant tapping into something deeper: emotional resonance.

The health, wellness & nutrition opportunity on Amazon

Profitability in 2026: How Brands Can Fix Margin Leaks and Restore Profitable Growth

In 2026, Amazon is done rewarding messy growth. If your P&L is unstable, ads only hide the problem for a quarter. This blog shows where margin leaks actually happen and how to fix them with a two-speed SKU strategy and a monthly profitability rhythm.

Why SEO Won’t Save You If AI Won’t Recommend You

SEO can get you found, but if AI does not trust your product data, it will not recommend you. Fix mismatched attributes, feeds, and PDP content, then write for real use cases, not just keywords.

EU Recommerce in 2026: A Playbook for Refurbished, Repair & Compliant Listings

This year, recommerce will be more prominent in the EU. We see three changes pushing in the same direction: tougher rules on vague green claims, more focus on repair, and rising expectations for product-level data that explains what something is made of and how it can be fixed.

Vitamins, Minerals & Supplements in Amazon Europe: Growth Signals to Watch for 2026

If you sell vitamins, minerals, and supplements (VMS) on Amazon, Europe is already a serious revenue engine. EU5 closed 2025 with an est. sales of €3.41B. But how is the market shared, how fast is it growing, and what’s the seasonality around VMS products on Amazon?

Is Commerce Media the Blind Spot on Your 2026 Radar?

If your 2026 plan includes retail media but stops at retailer-owned sites, you may be missing a wider set of transaction-first platforms, where people book, pay, order, subscribe, and redeem offers. Commerce media is the useful umbrella for these environments.

White paper: the Amazon 1P playbook for 2026

A wave of vendor account closures in 2024 was the visible result of a deeper structural shift inside Amazon.

The future of beauty & wellness: 10 trends you need to know for 2026

Beauty, health, and wellness have expanded from being just categories on Amazon, and are now cultural forces reshaping how consumers discover, evaluate, and buy across the marketplace.

Guide: Your Path to Connected Commerce

The Connected Commerce Guide is your toolkit for building a connected brand. We’ll show you how to link your sales channels, brand, and performance to guide customers seamlessly through their journey and achieve sustainable growth.

Trend Report | Ecommerce Trends in Europe 2026

5 shifts that will decide visibility, conversion, and scalable growth in 2026 across marketplaces, media, and AI discovery

Shopify Winter Edition 2026: Updates & New Features

For those running complex Shopify setups – especially in B2B, multi-SKU, or fast-scaling environments – Shopify's Winter Edition 2026 packed many significant updates. But what exactly changes, and which updates will actually affect daily work?

Why Your Amazon Ads Don't Lead to Sales Without Using AMC

Did you know that most brands spend up to 80% of their Amazon advertising budget on shoppers who never make a purchase? The challenge is not spending too little, but spending without knowing who actually converts. That’s exactly where Amazon Marketing Cloud (AMC) comes in.

How Health, Wellness & Nutrition brands win in Ecommerce in 2026

Guide for EU Decision-Makers: Navigate fragmented customer journeys and marketplaces, including 8 growth levers of successful brands for practical implementation.

Shopify 2026 Guidelines: Changes & Updates You Should Watch Out For

Shopify is heading into 2026 with a clear direction: more platform standardization, more opinionated defaults, and far less tolerance for fragile custom logic. This is important for anyone responsible for Shopify stores that need to grow efficiently – because the winning playbook is changing.

Category Report: Computer & Accessories on Amazon.de

This category report gives you the data to win in the Computer & Accessories category on Amazon.de

UCP Readiness Checklist: Is Your Ecommerce Infrastructure Ready for Agentic Commerce?

A readiness checklist for getting products recommended through Google’s Universal Commerce Protocol

Amazon Checklist: How to Optimize Reviews for Your Product Variants

A step-by-step checklist to protect child-ASIN ratings, visibility, and conversion.

Amazon Vendor Expansion: Your 5-Step Readiness Checklist

A practical checklist for assessing requirements, processes, and market readiness.

In the age of AI search, content is the new shelf

The shelf used to be physical, then it became digital. And with the advent of AI over the past few years alone, the shelf is increasingly becoming conversational, opening a Pandora’s Box on how consumers discover, validate, and support brands.

Your product page is your growth engine

Checklist: How to Prepare for Amazon Prime Day 2026

A 5-phase execution plan for Amazon brands, from inventory audit to post-event financial reconciliation

The 2026 Amazon beauty snapshot: what the category Is telling you

MAMMUT.COM: Growing a Global Platform With a Lean Team & Shipping Features That Connect

In 1 hour, get an inside look at how Mammut's lean e-commerce team drives global growth through smart prioritization, strategic roadmaps, and continuous optimization, with practical insights and real strategies you can apply directly to your own projects.

Front Row at the WWD CEO Summit: key takeaways

The case for building demand before Amazon gets to price it

Joybuy Launched in Germany: Why That Might Affect Your Amazon Business

Joybuy, JD.com’s European online platform, officially launched in Germany last week after a multi-month test phase. It is positioning itself as an Amazon alternative with fast delivery, competitive pricing, and a curated assortment of known brands, not an open bazaar of no-name products.

How to Stop Losing Amazon Reviews to Variation Changes

Your variation structure does more than organize your catalog. It controls which reviews survive a rollout, which child ASINs lose visibility overnight, and whether your best-performing product keeps its rating or starts from zero.

Vitamins, Minerals & Supplements in Amazon Europe: Top Brands & How to Capture Market Share

Top 10 VMS brands in EU5 account for almost 20% of market sales. This means that a lot of revenue sits in the long tail, and there is market share to be captured.

Decoding Amazon success: a guide for beauty brands In 2026

Discover the emerging trends that will define the beauty and wellness industries in 2025, how brands can leverage these changes, and how these emerging trends are showing up on Amazon.

AMC 2026: WHAT REALLY WORKS FOR BRANDS

In 1.5 hours, get real case studies, proven AMC strategies, and actionable takeaways you can apply directly to your brand.

Amazon Prime Day 2026: How to Prepare for the Deal Event

Prime Day 2026 is weeks away, and the brands that will win it are finalizing their execution plans now.

Why your D2C is your brand's starting point in a connected world

Commerce today happens across more platforms than ever. Amazon, TikTok Shop, retail partners, social channels, and increasingly AI-driven discovery have expanded where transactions occur, while reducing how much control brands have within each environment.

Front Row at Amazon Port Cannes Lions 2026

Our recap of Front Row's collaboration with Amazon at Port Cannes Lions 2026, from the Cosnova case study to La Gazette des Partenaires.

Amazon AI Reality Check: Which AI Features Actually Matter To Drive Your Amazon Business

In 1 hour, get a practical roadmap for identifying Amazon's most impactful AI features, including how Rufus shapes the customer journey, and learn how leading brands are turning these tools into measurable business results.

Prime Day 2026: Results, Trends & What to Watch for the Next Deal Events 

Prime Day 2026 is now behind us. Early Amazon figures put European sales down 2% versus 2025, with the UK up 3%. Overall, Europe lands close to last year's performance, holding steady rather than repeating last year's growth.